Helping non-profit organizations, campaigns and activists get the most out of the Tumblr platform.
Tumblr Tuesday: GIVING TUESDAY Edition
Launched by New York’s 92nd Street Y and the United Nations Foundation, #GIVINGTUESDAY calls for corporations and individuals to give back during the holidays. Raise awareness by taking an Unselfie.
Start Some Good
And if you don’t want to start some, contribute to others. This guy wants to create a better public library after books saved his life. This group is raising funds for an ambulance that’ll pick up Ugandan women in labor.
365 days, 365 charities. Carlo decided to take #GIVINGTUESDAY to another level in his decision to #giveeverday.
Some of us grew up with a daily Flintstone. Some of us need a little more help. Highly rated by Charity Navigator, this non-profit provides vitamins and minerals to those who need it most: our children. Follow to see pictures of the lives they’re enriching.
Photo by Vitamin Angels
truer words were never spoken.
(Submitted by Inrjmusic)
HAPPENING NOW: Madonna is live-curating submissions from her art/charity campaign. Tune in on her Tumblr tonight!
Madonna & Tumblr To Hold A Special #ArtForFreedom Curation on November 13th.
Madonna’s Art For Freedom initiative has joined with Tumblr for the month of November to collectively curate a new collection of entries from their community of visual artists. At 5pm EST on November 13, Madonna will conduct a live curation on Tumblr of entries and will continue to review submissions all month. The best work of art, photography, video or poetry chosen by Madonna from the November entries will receive a $10,000 grant, which will go to a nonprofit organization or project of the winning artist’s choice. All projects must be focused on a social justice issue and exemplify the values of Art For Freedom.
CLICK HERE to submit your art work now! The final winner will be announced in early December.
UPDATE: Please note that the live curation is now to take place at 5pm EST on November 13.
Great opportunity for Tumblr artists of all kinds to help drive $10K to the organization of their choosing!
“I do think this is one of the blessings and curses of social media: To fit in, you have to sound like a person, not an institution. And people can be so much more annoying than institutions. And also so much more interesting. I think that’s the trade-off.”
— And more honest insights on making “important civic issues” go viral, via Upworthy Co-Founder Eli Pariser Explains What Upworthy’s Doing And Why It Annoys Me So Much - On The Media
What better way to cap off a very intense week of UN negotiations and reflections on the last 15 years of Millennium Development Goals than…a huge party in Central Park?? That’s what’s happening now. Follow the action at glblctzn.tumblr.com.
DO TWO GOOD THINGS TODAY:
1. Don’t wait til the next Presidential election - register to vote NOW, on National Voter Registration Day, via our friends at ourtime.org/vote.
2. Tune in to Tumblr’s own Liba Rubenstein (yup, that’s me) on stage at the Social Good Summit, facilitating a conversation about “clicktivism” - and why it’s not such a dirty word. Streaming live at 5:15pm ET on mashable.com/sgs.
Activists & organizers are part of the GIF Revolution too! If you’re not GIFing, you’re missing out on an incredibly powerful storytelling and engagement tool.
But how? Digital Trends just published a comprehensive run-down of the best animated GIF apps, from desktop to mobile & free to premium. This is a great place to start.
(original GIF - more tips on how to drive Tumblr engagement - via marketr)
Top Metrics on Tumblr: Five metrics to track. (We’ll help you whole ass it.) With examples!
Any new set of metrics means you have to plan out a new approach and decide what the most important aspects are to pay attention to over time. But no need to get overwhelmed; we’re here to help with some ideas of what you should track to be the most successful on Tumblr.
1. Note volume: The first and easiest thing to keep an eye on, this lets you see how many people are interacting with your posts and in what ways. See #4 for more on likes vs. reblogs.
2. Average notes per post: Overall note volume is good, but understanding your average notes per post is a better indicator of interaction with your content over time. Spikes in activity will always come and go, but if this number is steadily growing over time, you’re growing your engaged audience.
3. Size of community: This metric tells you the size of the community you’re interacting with; a smaller community isn’t necessarily a bad thing if they’re highly engaged with the content. You can also look at who the top contributors and curators are to highlight top influencers and content producers in a community, and possibly reach out to them for collaboration, if appropriate. Example: The design community is highly, highly engaged.
4. Reblogs:likes ratio: Reblogs show that people are sharing your content, and likes show that they’re either saving something to reference for later, or indicating a general interest in you/your content and possibly bookmarking it to come back to later, or share on other networks. If you’re hoping to be a thought leader in your industry, a lot of likes vs reblogs isn’t a bad thing. If you’re hoping to push out a lot of highly sharable content, focus on which posts are getting the most reblogs and plan future content accordingly. Example: our post on travel talk on Tumblr discusses that community’s reblogs:likes ratio.
5. Follower growth: This one might seem obvious, but we don’t mean just pay attention to general growth over time. It’s much more valuable to note spikes in follower growth and tie those to the content you were publishing at the time. Strive to publish more content along the same lines, and see if your followers spike again. Lather, rinse, repeat.
A final note: These screenshots are from our Union Metrics for Tumblr analytics reporting. We offer analytics plans for for all budgets - from individual bloggers, to non-profits and small businesses, to the largest brands and agencies.
Looking for some fun weekend reading? Our friends at Simply Measured just published a study of 31 brands on Tumblr. The results are compelling:
- 1/3 of Reblogs happen 30+ days after the initial post. “This longevity is something we haven’t seen on other social networks, and is one of the most powerful and attractive features of Tumblr’s platform,” said Simply Measured.
- 60% of Reblogs are downstream of the original post, proving that great content amplifies your brand message regardless of how many followers you have.
Check out the whole study at Simply Measured.
Three out of four donors born from 1979 to 1994—a generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently….
What especially bothers them: Too much information about the group itself.”
Really interesting study of over 2500 young donors shows the importance of timeliness, storytelling, and mobile-friendly formatting.
(If, like many orgs, your website is built on a platform that’s hard to update and will take more investment than you can afford to replace, consider Tumblr as a free & easy way to bring your web presence to life.)